From Watchmaking to Fishing Gear: An Innovator Solves Sport Fishing’s Gordian Knot
Svivlo, a brand owned by Brillianze Sweden AB, was founded by father and son Sten-Thore and Patrik Zander. Sten-Thore, an experienced watchmaker, had spent his life handling small, complex objects in motion. Although not an angler himself, he decided to tackle a common problem in sport fishing – line tangles in baitcasting reels.
After years of dedicated work, countless prototypes, and extensive testing, Sten-Thore finally succeeded in solving what is described as “sport fishing’s Gordian knot”. His invention resulted in a unique cast control system that met anglers’ needs. This innovative system, known as CastGuard, is activated by the spool’s deceleration when the line is not taut, effectively reducing problems with backlash and line tangles.
Svivlo’s baitcasting reels, equipped with the patented CastGuard system, now offer anglers the ability to cast farther and with better control, while minimizing the risk of tangles. This invention represents a significant advancement in sport fishing equipment and demonstrates how expertise from a seemingly unrelated field can lead to groundbreaking innovations in another industry.
After years of dedicated work, countless prototypes, and extensive testing, Sten-Thore finally succeeded in solving what is described as “sport fishing’s Gordian knot”. His invention resulted in a unique cast control system that met anglers’ needs. This innovative system, known as CastGuard, is activated by the spool’s deceleration when the line is not taut, effectively reducing problems with backlash and line tangles.
Svivlo’s baitcasting reels, equipped with the patented CastGuard system, now offer anglers the ability to cast farther and with better control, while minimizing the risk of tangles. This invention represents a significant advancement in sport fishing equipment and demonstrates how expertise from a seemingly unrelated field can lead to groundbreaking innovations in another industry.
What does Svivlo mean?
Svivlo might sound like a made-up word, but it is actually Old Norse for “spinning around” and also a dialect form of “Svirvel,” which was a fishing lure made of tin. What better reason than this to name our brand Svivlo?
Product development & patents
Market introduction at
Sportfiskemässan
Tooling & manufacturing
Assembly & Quality Assurance
Shipment