The new multi-generation

It’s not often that something really new comes onto the market when it comes to fishing tackle, but now the time has come.

Genesis 1 revolutionizes baitcaster fishing.


Perfect for beginners

Exceptional for pros

A baitcaster that will put a smile on your face. Truly enjoy backlash free and effortless casting with zero downtime.

Imagine casting like a pro, even if you’re just starting out. That’s the Svivlo difference.

We’re obsessed with simplicity, crafting baitcasting reels that are beautifully designed, ridiculously easy to use, and deliver fish-fighting power like no other.


It’s an amazing reel… Best reel I’ve ever had!

– Just Castin’


Mostly I am using the spinning reels, but always like to try bait casters. I was waiting for the new design reel to avoid the backlash, which I always had. The Svivlo the gave me opportunity to improve my fishing experience. Thank you.

– Alex Manosov


Had a few cast today with may brand new genesis 1. its amazing how it works.

– Walter


Throw after throw without a single line raise or backlash


Man, you can cast as long with this as any other baitcaster


It was surreal to just be able to cast with full power and the reel just handle everything


Cast like a pro, effortlessly: Our patented CastGuard™ technology eliminates overruns and backlashes, making mastery a breeze for any angler.

Unleash unyielding power: Don’t let looks fool you. Our reels may seem ordinary, but contains control, power and versatility never before seen.

Scandinavian beauty, engineered for comfort: Experience smooth, intuitive operation and ergonomic design that keeps you casting all day long.

Confidence from beginner to pro: Whether you’re just starting out or a seasoned veteran, Svivlo empowers you to cast with precision and control.

A Scandinavian watchmaker heritage

The Svivlocasters in action

Latest News

Catching largemouth bass

Steven Hatchy, an avid angler and a Svivlo early adopter , demonstrates catching largemouth bass. Svivlo reels are built for handling reliability...

First Svivlocasters shipped

A major milestone has been reached. The very first Svivlocasters has finally left our assembly line. Every single one of them, meticulously tuned...

The raid to ICAST 2023

We’re super thrilled to announce our participation in ICAST 2023, the world’s biggest sport fishing trade show. We’ve been looking forward to our...

Contact us

Please contact us if you have any questions about Svivlo reels or CastGuard™

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