Backlash-Free Baitcasting Reel — No Settings to Get Wrong
Adjusting the reel shouldn't be part of fishing.
"No backlash at all. Zero. Exactly as promised." — Kurt Mazurek · Sports Illustrated
60-day Fish-it Guarantee →What this reel actually is
Every other baitcaster,
you manage the reel.
- New lure. New settings.
- Wind picks up. You adjust.
- Headwind. You hold back.
- Splashdown. You thumb it.
With this one
If it needs your attention, it can fail.
This one doesn't need it. That's the whole product.
See how it works →The system behind it: CastGuard™
Don't take our word for it.
Watch what stops happening.
ICAST 2025 — Casting Pond
Kyler Utzman skipping the Draken ONE at ICAST. No thumb on the spool. Cast after cast.
Nothing to prevent.
ICAST 2025 — Independent Test
Bienville Outdoors put the Genesis ONE on their fishing simulator. Hundreds of casters. Zero Genesis failures.
"Strong. Durable. Fights fish incredibly."
"I loaded the rod and let fly with a good long cast. Before the lure could hit the water — I moved my hand completely away from the reel. As the lure touched down, the spool quickly, but gently, stopped spinning. No backlash at all. Zero. Exactly as promised."
"Eight months on the water. The reel never came up. Not the brakes. Not the spool. Not once."
Is to fish it.
Wind shifts. Lure changes. Harder cast. Nothing stops.
Fish it for up to 60 days on real water. If it still demands attention, send it back. Full refund. Free shipping on purchase. You pay return shipping.