Baitcasting reels and reel accessories for real fishing conditions

Explore Svivlo’s range of premium baitcasting reels and reel accessories. At Svivlo, Scandinavian craftsmanship is combined with thoughtful engineering to create fishing gear built for real use on the water. Our reels are designed to behave consistently across changing conditions – reducing unnecessary adjustments and interruptions during a fishing session.

Explore the collection and see how Svivlo reels are designed to behave differently once you’re on the water. From the CastGuard™ system to overall reel design, every product is built around reducing interruptions as fishing conditions change. Designed for anglers who value consistent behavior on the water, not constant adjustment.

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Svivlo Genesis ONE

$309 inc. VAT

10+ in stock

Buy

Svivlo Draken ONE

$249 inc. VAT

10+ in stock

Buy

    250+ Fishing Sessions. Not a Single Lost Lure.

    After more than 250 fishing sessions with Genesis ONE in all conditions — day and night, heavy and light — I started noticing something that hadn’t happened before.

    I stopped touching the reel.

    In previous years, I would lose 5–10 lures. Not because I can’t cast, but because wind shifts, lure changes, and long sessions eventually force small corrections. A mistimed splashdown. A mid-cast adjustment. One interruption too many.

    This year — not a single lost lure.

    I did one normal initial setup. Then I fished.

    The wind picked up — I didn’t adjust the reel.
    I switched between lures within normal weight ranges — I didn’t retune.
    My casting effort changed throughout the day — I didn’t manage the brakes.

    During the cast, the spool runs free as long as the lure is pulling. When the pull fades, it stabilizes on its own. No thumb timing required at splashdown. I can still control it when I choose to — but I don’t have to in order to prevent backlash.

    Over 250+ sessions, what stands out isn’t one perfect cast. It’s how rarely fishing gets interrupted. Less spool management. Fewer corrections. No second-guessing whether the reel is set right.

    At the end of the day, I’m focused on finding fish — not managing equipment.

    And over a full season, that changes everything.

    Wictor Edwardsson

    "Pikefarmer"

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