Baitcasting reel
Svivlo
Genesis ONE
Pike. Musky. And more.
The rod loads up. The lure pulls hard.
You don't touch the reel.
You're not checking settings before the cast. You're not correcting mid-flight. You're not timing splashdown.
You fish. The reel stays out of the way.
Freshwater and light saltwater with proper maintenance. Two gear ratios: 6.3:1 or 8.1:1.
"250 sessions in one season. Zero overruns. Zero lures lost to bird's nests."
Wictor Edwardsson · Pike angler · One full season on Genesis ONE
Same CastGuard™ system on both. Choose based on how you retrieve.
More torque. Crankbaits, spinnerbaits, swimbaits. Fighting large fish at close range.
Fast line pickup. Burning lures, flipping, pitching. Aggressive presentations.
$309.00 inc. VAT
| Size | 300 |
| Fresh water / salt water | Yes, with proper maintenance |
| CastGuard™ cast control | Yes — CastGuard™ |
| Adjustable centrifugal brake | No |
| Adjustable magnetic brake | No |
| Thumb required for spool control | No |
| Adjustable digital brake (DC) | No |
| Requires charging | No |
| External or internal adjustments | No |
| Color | Matte Black |
| Sideplate material | Carbon fiber (CF40) |
| Frame material | Carbon fiber (CF40) |
| Drag brake | Carbon fiber plates, 3pcs |
| Stainless steel ball bearings | Yes, double shielded |
| Main gear | Hamai cut brass |
| Pinion gear | Hamai cut bronze |
| Handle bar | Aluminum with extra large EVA-knobs |
| Engineered for showroom evaluation | No |
| Engineered for real usage | Yes |
| Genesis ONE 300 | Genesis ONE 300 | Genesis ONE 300 HS | Genesis ONE 300 HS | |
|---|---|---|---|---|
| SKU | GEN1-CG2-6.3-RH | GEN1-CG2-6.3-LH | GEN1-CG2-8.1-RH | GEN1-CG2-8.1-LH |
| Cast control system | CastGuard™ | CastGuard™ | CastGuard™ | CastGuard™ |
| Handle position | Right | Left | Right | Left |
| Ball bearings | 9 + 1RB | 9 + 1RB | 9 + 1RB | 9 + 1RB |
| Gear ratio | 6.3:1 | 6.3:1 | 8.1:1 | 8.1:1 |
| Line retrieval per rotation (cm/in) | 77 / 30 | 77 / 30 | 99 / 39 | 99 / 39 |
| Line capacity (mm/m) | 0.27/300 0.32/230 0.36/180 0.40/130 |
0.27/300 0.32/230 0.36/180 0.40/130 |
0.27/300 0.32/230 0.36/180 0.40/130 |
0.27/300 0.32/230 0.36/180 0.40/130 |
| Line capacity (lb/yds) | 12/250 14/230 20/150 |
12/250 14/230 20/150 |
12/250 14/230 20/150 |
12/250 14/230 20/150 |
| Spool | Aluminum | Aluminum | Aluminum | Aluminum |
| Max drag (kg / lbs) | 12 / 26.5 | 12 / 26.5 | 12 / 26.5 | 12 / 26.5 |
| Drag brake material | Multi disc carbon fiber | Multi disc carbon fiber | Multi disc carbon fiber | Multi disc carbon fiber |
| Drag brake type | Star | Star | Star | Star |
| Weight (g / oz) | 288 / 10.1 | 288 / 10.1 | 288 / 10.1 | 288 / 10.1 |
Typical diameter-to-strength conversions — braided line
| Diameter (mm) | PE Rating | Breaking strength (lbs) | Breaking strength (kg) |
|---|---|---|---|
| 0.20 mm | PE 1.2 | 20–30 lbs | 9.1–13.6 kg |
| 0.205 mm | PE 1.5 | 22–32 lbs | 10.0–14.5 kg |
| 0.27 mm | PE 3.0 | 35–47 lbs | 15.9–21.2 kg |
| 0.32 mm | PE 4.0 | 45–57 lbs | 20.6–25.8 kg |
| 0.36 mm | PE 5.0 | 53–69 lbs | 24.0–31.2 kg |
| 0.40 mm | PE 6.0 | 65–80 lbs | 29.5–36.3 kg |
Monofilament backing — 0.4 mm mono for 150 m of braid
| Braid diameter (mm) | Mono backing — meters | Mono backing — yards |
|---|---|---|
| 0.14 | 105 m | 115 yards |
| 0.20 | 85 m | 95 yards |
| 0.205 | 85 m | 90 yards |
| 0.27 | 55 m | 60 yards |
| 0.32 | 25 m | 30 yards |
| 0.36 | ~2 m (effectively 0) | ~2 yards (effectively 0) |
| 0.40 | N/A — reduce to ~124 m of braid | N/A |
Material difference: Braided line is typically more compact than monofilament due to its weave. Monofilament may pack less densely, especially if it has memory or stiffness — this can reduce effective capacity by 10–20%.
Safety margin: Leave a small gap (1–2 mm from the flange) to prevent overfilling and tangles.
All numbers are approximate and should not be treated as exact measurements.
CastGuard™ components tested to a minimum of 50,000 casts under heavy use conditions.
Wictor Edwardsson fished Genesis ONE across a full season. Zero overruns. Zero lures lost.
Carbon-fiber-reinforced with increased frame thickness. Rigid under load — not minimum weight on a spec sheet.
Genesis ONE
Size 300 · Pike · Musky · And more
Built for load
The rod stays loaded.
The reel stays out of the way.
Genesis ONE is a size 300 baitcasting reel built for heavy lures and sustained load. No brakes to adjust. No thumb required. It handles a wide range of lure weights and changing conditions without setup changes between casts.
Built for predator fishing — pike, musky, larger bass, and more. When you lean into a heavier lure, the reel doesn't become sensitive. When a fish surges at close range, it stays composed. You're not managing it under pressure.
CastGuard™
A different input.
A different result.
Every other baitcasting brake system measures spool speed — which means two things never go away: spool tension per lure, and thumb at splashdown. The spool has no connection to the lure. It cannot know when the lure has landed.
CastGuard™ responds to lure pull instead. While the lure pulls line, the spool runs free. When pull fades — at splashdown, in wind, with any lure weight — the spool stops. No adjustment between casts.
CastGuard™
Patented · Responds to lure pull
Carbon Fibre Drag
12 kg / 27 lbs · Multi-disc
Drag system
12 kg / 27 lbs.
Consistent under load.
Multi-disc carbon fiber drag. Carbon fiber plates run cooler under sustained load and maintain consistent pressure through long fights. When a fish surges at close range or makes a hard run at depth, drag pressure holds without fade.
The system behaves the same on the tenth hard pull as it did on the first.
Drive Gear
Hamai cut · Brass main · Bronze pinion
Gear system
Hamai cut brass.
Precision under load.
The main gear is Hamai cut brass — a cold-forging process that produces tighter tolerances and a harder surface than conventional cut gears. Gear mesh holds under hard pulls and stays precise over time.
The pinion gear is Hamai cut bronze — a harder alloy that wears against the brass main gear without galling. Both materials chosen for longevity under load — not weight savings on a spec sheet.
Frame
CF40 carbon fibre.
Built for rigidity, not the spec sheet.
CF40 carbon-fiber-reinforced frame with increased frame thickness. Built to stay rigid under repeated hard pulls — not minimum weight on a spec sheet. Gear alignment holds session after session.
Corrosion resistant. Built for freshwater and light saltwater. Final assembly and quality control in Svedala, Sweden. Spare parts stocked. Support based in Sweden.
CF40 Frame
Increased frame thickness · Assembled in Sweden
You've read enough.
Put one on the rod.
Fish it for 60 days. If it behaves like any other reel, send it back.
Stripe · PayPal · Card · Ships within 24 hours
