Brussels, Belgium – September 11, 2025 – Svivlo is proud to announce that its flagship baitcasting reel, Draken ONE, has been awarded Best New Product in the Spinning and Baitcasting Reel category at EFTTEX 2025, Europe’s most prestigious trade show for the angling industry.
The award was presented as part of the New Product Showcase, where Draken ONE stood out for its exceptional innovation, quality, and performance. Judges and anglers alike were impressed by how the reel redefines the baitcasting experience by making it more accessible, intuitive, and backlash-free.
“We didn’t just build a reel — we solved the biggest problem in baitcasting,” said Patrik Zander, CEO and Founder of Svivlo. “Draken ONE proves that true innovation doesn’t need electronics or gimmicks. It needs guts, engineering, and a refusal to accept the status quo. Innovation isn’t about adding features, it’s about removing complexity.”
At the heart of Draken ONE is CastGuard™, Svivlo’s patented mechanical braking system that eliminates backlash without electronics or manual tuning. Combined with Auto-Tuning™, the reel adapts seamlessly to different lure weights and casting conditions empowering anglers of all skill levels to fish with confidence.
With this milestone, Svivlo continues its mission to challenge convention and elevate the angling experience through bold, user-focused innovation.
About EFTTEX
The European Fishing Tackle Trade Exhibition (EFTTEX) is the leading trade show for the sportfishing industry in Europe. It brings together the most innovative brands, products, and professionals from around the world.
About Svivlo
Svivlo is a Swedish fishing gear innovator dedicated to solving the biggest frustrations in angling. With a focus on mechanical simplicity and performance, Svivlo’s reels are designed to empower every angler from first cast to final catch.
