WHY EFFICIENCY MATTERS MOST
With Svivlo, every cast counts. Efficiency means you spend less time fixing, fiddling, or missing strikes and more time feeling the thrill of the catch. It’s not about having the most features. It’s about giving you the edge to fish smarter, land more, and enjoy every moment on the water.
That’s why we developed CastGuard™, the only technology that senses the lure pull, eliminating backlash, removing the the need for thumbing the spool, and removes the need for constant adjustments. A Svivlo reel adapts in real time to changing conditions, allowing you to focus on what matters: being in the strike zone.
The award winning 100-size reel that won’t let you down on the water. Equipped with the updated revolutionary cast control system CastGuard™ for an exceptional fishing experience.
Read the Sports Illustrated review on Draken ONE here.
The 5 star rated Genesis ONE is an ultra performing 300-size baitcaster perfect for predator fishing. Equipped with the updated CastGuard™ it delivers unprecedented fishing experience.
Genesis ONE has an EFT Score of 94.5*.
How would a Svivlo reel make you more efficient?
Select you fishing skill level below to find out how a Svivlo reel instantly can elevate your fishing game
I'm a Tournament Angler
100% Efficiency
No adjustments
No thumbing
No overruns
I'm an Avid Angler
More Lure Time
No adjustments
No thumbing
No overruns
I'm New to Baitcasting
Zero Learning Curve
No adjustments
No thumbing
No overruns

New Performance Standard:
Effective Fishing Time (EFT)
EFT is the percentage of time per hour that a lure is actively in the water, attempting to catch fish, excluding only time lost due to reel-related inefficiencies.
It reflects how well a reel adapts to real-world casting conditions and keeps the angler fishing – not fixing, tuning, or learning.
Why It Matters
Traditional reel specs like ball bearings, spool weight, gear cut, or gear ratios, don’t measure what anglers actually care about:
How much time their lure is in the water, doing its job.
What EFT does.
It’s a real-world performance metric that reflects how well a reel supports the actual fishing experience, especially under varying conditions like wind, lure weight, and casting style.
Svivlo Technology & Concepts

CASTGUARD 2.0
Unique Euler brake that senses lure pull force

HÆGR DESIGN
Minimalistic Scandinavian design without any distracting dials or buttons

MIDGAARD DUNKEL
An all matte black reel that will look fantastic on any rod

FENRIR STRENGTH
Formula 1 standard carbon fibre body and frame
